Crossroads Music Forum & Free Industry Health Clinic

Sat. August 9th, 2025 - 1p to 5p

(Alt. Date Sat. August 2nd, 2025 - 1p to 5p)
Location TBD - (Will be in KCMO)

Building the connective tissue between artists, nonprofits and businesses in the Midwest

Reserve Your Spot

Who Should Attend?

Artists & Musicians – Discover resources, meet industry professionals, and build connections that can help grow your career.

Businesses & Organizations – Engage with industry peers, learn from a keynote speaker, and connect with the artists who power our music scene.

Music Industry Professionals – Gain insights, expand your network, and access free health services through the KU Rock Docs clinic.

Crossroads Music Forum & Free Industry Health Clinic

Hosted by Crossroads Music Fest, KKFI 90.1FM & Midwest Music Foundation

Date: Saturday, August 9, 2025 (Alternate Date: August 2, 2025)
Location: TBD
Time: 1 PM – 5 PM

This is a unique opportunity to connect with the businesses, organizations, and resources that support our regional music community. Whether you’re an industry professional, nonprofit leader, or musician, this event is designed to strengthen relationships, share knowledge, and provide vital health services to those who make music happen.

Event Schedule

12:00 PM | Load-In & Catered Lunch for Businesses & Organizations

For-profit and nonprofit organizations are invited to set up and enjoy a catered lunch while networking with each other before the event begins.

1:00 PM – 5:00 PM | Free Music Industry Health Clinic

  • In partnership with the Midwest Music Foundation & KU Rock Docs, musicians and industry professionals can access free health consultations, custom earplug fittings, and referrals throughout the event.

1:00 PM – 3:00 PM | Industry Networking & Keynote

  • Connect with for-profit and nonprofit organizations that support the Midwest music ecosystem.

  • Hear from a keynote speaker with experience in building strong music communities.

  • Strengthen industry partnerships and explore new collaborations.

3:00 PM – 5:00 PM | Industry Showcase: Artist & Industry Professional Connections

  • Artists are invited to discover the businesses and organizations that can help them move their careers forward.

  • Brief introductions from industry professionals followed by open networking with artists and fellow industry members.

Reserve Your Spot

Businesses & Nonprofits: Secure your table with a $50 donation to KKFI 90.1FM. This helps pay for lunch, supports community radio and makes this event possible.

Artists & Attendees: This event is free—just show up ready to connect and learn!

Join us in building a stronger, more connected Midwest music community. We can’t wait to see you there!

PRESENTERS

  • MORE COMING SOON

  • Kelly Dougherty

    KKFI 90.1FM, Director of Development & Communications

    Kelly joined KKFI 90.1 FM in September of 2022. Most recently, she was the Marketing Manager at the Folly Theatre. Having navigated and successfully marketed the Folly and its shows during a major pandemic, Kelly brings a sense of community, inclusion and thoughtfulness to the position at KKFI.

    Kelly also works with local nonprofits in Kansas City, including being a founding member of the Kansas City Irish Festival, where she remains steadfast on the entertainment team. She is also an emeritus board member of the Kansas City Irish Center and was instrumental in purchasing Drexel Hall. Kelly is also an advisory board member for the Heartland Song Network and continues volunteering for causes close to her civic-minded heart.

    She has a Master’s in Liberal Arts from Baker University and a Bachelor’s in Science majoring in Economics from Emporia State.

  • Bill Sundahl

    Crossroads Music Fest, Founder & Director

    Bill Sundahl has been the driving force behind the Crossroads Music Fest for 21 years, demonstrating a deep commitment to Kansas City’s music scene. As Festival Director, he is responsible for curating the artist lineup, coordinating performances, and ensuring the festival reflects a diverse array of genres and voices.

    Bill is also the founder and principal consultant at Z&W Unlimited, For Purpose Consulting. He holds a Certificate in Fundraising Leadership from the Midwest Center for Nonprofit Leadership at UMKC’s Bloch School of Management.

    He KC home with his wife and two daughters and is currently performing with the Starhaven Rounders.